Las Cruces Community Radio 101.5 FM
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Grow your business while supporting true community radio in Southern New Mexico!

KTAL_LP Underwriting Information
KTAL-LP Underwriting and Sponsorship Opportunities.pdf
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KTAL-LP is heard on:
  • 101.5 FM, Las Cruces, NM
  • Streaming online at lccommunityradio.org
  • All smart devices (just say “Alexa -or Hey Google-, play KTALLP, Las Cruces”)

Your announcement will potentially reach up to 150,000 people in and around Las Cruces and the Mesilla Valley.

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What Our Listeners Are Saying:
  •  "I just love the poem Walt just read on his show!" (Musical Celebrations, Wednesdays 6-7p and Fridays 9-10a)
  • "That guy on Christian Classic really knows his music and I like that?" (Christian Classics 101, Tuesdays 9-11a and Thursday midnight to Friday 2am)
  • "I don’t even like sports but I listen to the Que Tal sports show because they talk a lot more about all different things related to sports.” (The Mesilla Valley Sports Show, Thursdays 9-10am and Fridays 10-11am)
  • I sure enjoy the gospel hour! (The) intermittent and informative commentary throughout is really good.
  • "I am a progressive music fan since almost 50 years now. You have a fantastic collection here of groups I've never heard before. Thank you so much for introducing them to me. I love them all and so I had to subscribe your channel. Greetings from Zurich, Switzerland!"
  • “OMG!!… I just fell in love with you listening to your show tonight (The Prog Rock Hour, Julie Sanchez)!! …..didn’t get out of the car until I finished the song, and then waited to see what was next, and hurried back…what a treat of a setlist!!  Two thumbs up!”​
  • "I'm enjoying the President's Day tunes and verse."
  • "I really like the health show in the morning at eight o'clock (The Health Hour on Thursdays at 8am), especially when she (Dr. Leah) talked about the heart."
  • "From the opening set (of Music They Don’t Want You to Hear) that focuses our remembrance on the Holocaust while including Denmark,1943, which reminds me of the Greenland insanity to the series in support of us who fight to save the earth, those who would be strengthened by the newer songs….with deep appreciation."
  •  "Thank you for your program acknowledging Holocaust Remembrance (Music They Don’t Want You to Hear). It’s so important, especially in today’s world. Thank you for your part in making this world a better place!"
  • "yo, I really appreciate the show that came on after Loki on Friday night (Dashiki Joe's Jam Nation from 7-9pm). Wonderful to hear widespread panic and Phil Lesh band. I dig these old school jam band vibes, keep up the good work!​

​What is KTAL-LP?

KTAL-LP is Las Cruces Community Radio, a not-for-profit, commercial-free community radio station licensed to Las Cruces, New Mexico on 101.5 FM.
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How Can KTAL-LP Help Your Business?
  • Underwriting rates on KTAL are much more economical than advertising rates on other radio stations in Las Cruces (Rates from $8.50-$12.50 per spot with a minimum buy of 10 spots).
  • Announcements of your support will reach virtually all Las Cruces and much of the region, both on the air and online.
  • Your underwriting support is tax deductible because Las Cruces Community Radio is a non-profit organization (tax-exempt under Section 501(c)(3) of the Internal Revenue Code).  
  • An underwriting announcement conveys social responsibility, good local corporate citizenship, and high quality products to a highly educated, socially conscious audience.
  • Your announcement will be heard in a gimmick-free, low key way, rather than squeezed in with other ads and commercials.
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What is Underwriting?
KTAL-LP is a non-commercial public radio station.  We do not air “advertisements”.  Rather, KTAL airs sponsorship announcements and thank-you notices from commercial businesses and for-profit ventures that follow FCC regulations.
  • Underwriting announcements are generally about 30 seconds long.
  • They are read at the top of the hour at various times of day, unless a specific show or time is requested.
Announcements may include any of the following:
  • Your business name, address, telephone number and website
  • Value-neutral description of your products or services
  • A non-promotional slogan, if you use one
  • Historical information, such as length of time your establishment has served the area
  • Brand name of products (maximum of three)
  • Products or services offered or sold (maximum of three)
  • For nonprofit organizations, a specific event you wish to have mentioned
  • A phone number, address, or website
Support Local Media!  Underwriting on KTAL-LP is an economical, highly cost-effective way to get exposure for your business or nonprofit organization - just $8.50-$12.50 per spot with a minimum buy of 10 spots.  At the same time, you are supporting an exciting new local media voice dedicated to serving Las Cruces.  KTAL-LP airs live programs every morning featuring local hosts and guests; addresses critical local concerns such as education, the economy and the environment; profiles local culture; and promotes local talent.

We’d love to talk to you about how underwriting on KTAL can help you grow your business!  To learn more, please contact us at [email protected].

THANK YOU FOR YOUR SUPPORT!



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